SMART. INTUITIVE. DELICIOUS. Choicelunch makes it easy for California parents to give their kids great-tasting natural and organic lunches at school. GB developed a vibrant look and feel for the brand to highlight its fresh spot in our audience’s lives. That same presentation carried through to clever, intuitive website and mobile app design that made the utility of scheduling, sorting, and ordering meals as easy and appealing as the food itself.
SERVICES: brand strategy / digital design (website & mobile app) / collateral development