Guiding regional PR for a national nonprofit.
The special kind of magic this nonprofit performs on a daily basis is awe-inspiring — and entirely free. Raising awareness and funds for this group’s life changing work is crucial. GB’s public relations strategy was instrumental in growing the public's love for the mission in the Northwest, bringing stories of real human impact to millions in bright, vivid detail.
The organization's commitment to the lifetime support of their clients and dogs is extraordinary: providing exceptional client services that integrate a robust network of instructors, puppy raisers, donors, and volunteers. Our public relations strategy brought that important work to life, educating audiences via ongoing media relations with top regional outlets, partnerships with prominent community stakeholders, and local event support.
News coverage highlighted the real-world necessity for equal access, bolstering Guide Dogs for the Blind’s goal of fostering greater inclusion for everyone in the PNW and beyond.
Policy & Thought Leadership
GB helped shape important policy-related statements for the media and general public. For example: pivoting fundraising to more personalized outreach during COVID, the advantages of positive reinforcement training, and regulations to mitigate fraudulent service animals on planes.
“Alumni Reunion”, “Fun Day” honoring puppy raising volunteers, “Camp GDB” for blind and visually impaired youth, and fundraisers — some of the many annual events we supported by promoting them publically, inviting media, and staffing these important activations, both on-site and virtually.
All PNW crisis-related PR communications run through GB. In February 2019, when two guide teams were involved in separate hit-and-run accidents in Oregon, we helped manage regional and national media attention, and educated the public on safety challenges that people with visual impairments face every day.