New position. New audiences. A brand’s mission comes to life.
How does a brand known for just one thing evolve to mean more? For generations, ACT has been viewed as an important higher education admissions test for college-bound students. But now, with offerings that support every student, no matter their future goals, it was time to create curiosity and inspire audiences to discover all of the services ACT provides.
Whether it’s students, parents, or educators, ACT intersects people’s lives at an important time. Our strategy and creative teams engaged these audiences, doing research that led to a clear direction: help students feel confident about their future knowing ACT has their back.
Brand Video
Exciting. Hopeful. Full of optimism. Imagine three students, each with their own dream. The one common thread is that ACT has something to offer all of them.
Evolving A Look
Building on ACT’s brand guidelines, an evolved look was created to align with their new direction. Graphic elements became characters with purpose and depth.
