Growing a brand from roots to retail.
We gave it a name that suited this vertical farm’s progressive mission. With that, an identity, packaging, and ongoing consultation and public relations to stoke a food revolution. The result: a crisp market presence that captured the bright, next-level flavor of the cleanest, freshest greens you’ll ever taste.
The CEO and founder of this budding company had ambitious goals for the impact he could make by bringing farm-fresh, healthy nutrition to people in urban centers. What he needed was the holistic package — the brand — to take it there.
On-shelf and in-market, the packaging itself expressed the Forward Greens ethos: bags, sourced for the lowest possible environmental footprint; vibrant design, to stand out on a crowded shelf and quickly win over new fans. A bold set of brand identity standards ensured consistency as the brand grew.
GB’s PR team secured local, regional, national, and trade coverage that shared Forward Greens’ commitment to lessening its environmental impact while growing the tastiest, freshest greens. Stories showcased how the company’s practices were pushing the entire indoor farming industry forward.