Standing out starts here.
Connected services for marketing at its most potent.
Research & Insight
Effective brand building, business strategy, and marketing all start with the same thing: solid research.
In today’s rapidly evolving world, understanding the mindset of an audience is critical to your brand’s health. What are your consumer’s current needs, expectations and perceptions? How are your competitors evolving their positioning or product offering? Will your latest product or campaign resonate with your audience?
At Grady Britton, we believe research is key for uncovering the powerful insights needed to make the most honest, authentic connections with your customers. We also map the landscape of your market and competitors to ensure the path you take is timely and uniquely you. Whether a stand alone research project or the foundation of something bigger, we work hand in hand with clients to eliminate knowledge gaps and instill confidence in any effort.
- Audience Segmentation
- Competitive Analysis
- Consumer Journey Mapping
- Creative & Concept Testing
- Market Trend Analysis
- Quantitative & Qualitative Research