Providence Health Plan

Helping healthcare feel more human. 

Strategy

A great idea deserves a great plan. We turn creative ambition into smart, actionable strategy — so your brand shows up in the right way, in the right places, and makes a real impact.From product launches to multi-channel campaigns, we design marketing strategies that drive growth, sales, and deepen connection. Every move is intentional, built to deliver results without losing the soul of your story.

Bob’s Red Mill

Scaling a beloved brand for new markets & diverse audiences.

First Interstate Bank

A regional brand outfitted for bold new territory.

Hoffman Construction

Rallying a workforce to reshape an industry. 

Marketing Strategy

Real connection starts with understanding. We uncover the different people within your audience — their habits, hopes, and hang-ups — so your message lands in the moments and ways that matter most.It’s not about talking louder. It’s about talking smarter. Segmentation helps you prioritize, personalize, and connect with authenticity — turning insights into stronger relationships.

Audience Segmentation

Where you show up matters as much as how you show up. We design integrated channel strategies that meet your audience where they actually are — not just where you hope they’ll be.From digital to traditional, each channel earns its place by serving a purpose. The result is presence that feels natural, thoughtful, and human — not just visible, but valuable.

Channel Strategy

A launch isn’t just a moment — it’s a movement. We help you bring new products, services, and ideas to life with clarity, coordination, and impact.From internal alignment to public debut, we build plans that generate excitement and sustain momentum. Every phase has intent and energy, so your brand doesn’t just arrive — it lands.

Go-to-Market Strategy

Growth only works when it feels genuine. We help you expand into new markets with understanding and respect — balancing bold ambition with cultural insight and authenticity.Through research and strategy, we shape entry plans that connect locally while staying true to your core. We believe the best way to grow your reach is to stay rooted in what makes you distinct.

Market Expansion

Every product has a story — we make sure yours gets told well. From early buzz to lasting belief, we build launches that create connection, not just clicks.We blend strategy and creativity to guide the journey from curiosity to commitment. The result? Launches that feel less like announcements and more like compelling invitations to be part of something new.

Product Launches

Brand

A strong brand does more than make your business recognizable — it makes it resilient. It guides decisions, shapes perception, and builds loyalty that lasts far beyond a single campaign.At Grady Britton, we help you define what your brand stands for and how it shows up in the world. From emerging originals like Buoy Beer to icons like Bob’s Red Mill and Stumptown, we craft brands that feel honest, distinctive, and built to grow.

Brand Strategy & Development

Research

Every great idea starts with deeply-rooted understanding. Research is how we get there — by uncovering what people think, feel, and need before we ever put a line on a page.Our team turns data into direction and curiosity into clarity. Through market mapping, audience insight, and competitive analysis, we find the truths that make your brand relevant and resonant. Whether it’s a deep dive or a quick gut check, our research helps every move you make feel informed, intentional, and right on time.

Research & Insight

Creative

Creativity is where strategy comes to life. It’s how your brand makes people feel something — and remember it.With decades of experience in design and advertising, we bring your mission to life through smart ideas, bold visuals, and human storytelling. Every word, image, and interaction is crafted to move hearts, spark change, and make your brand impossible to ignore.

Creative Services

PR is how your brand earns attention — not just asks for it. Our public relations work builds genuine connection between your brand and the people shaping the conversation.From media and influencers to consumers and communities, we help you show up with purpose and personality. Integrated with your broader marketing strategy, our PR amplifies your message, strengthens trust, and keeps your story consistent across every channel that matters.

Public Relations

Media

Media is how your message moves — connecting your brand with the people who need to hear it most. We plan, buy, and optimize across every channel to make sure your story lands in the right place, at the right time, for the right reason.Our approach starts with your goals and ends with measurable results. Whether we’re building awareness for a new consumer brand, earning leads for a B2B campaign, or shaping a multi-channel presence that does both, every plan is grounded in insight and built for impact. We combine data and creativity to turn visibility into real results — and make every impression count.

Media & Digital Marketing

Good advertising catches attention. Great advertising keeps it. We craft campaigns that do both — blending strategy, story, reward and surprise in ways that move people.Our ideas are bold but grounded, smart but human. Whether it’s a single headline or a full campaign of placements, each execution blends message, design, and placement to carry your brand’s truth forward, building recognition, trust, and a little spark of delight along the way.

Advertising

Data is only as good as what it inspires. We turn numbers into narratives — clear, actionable insights that sharpen strategy and show progress in real terms.Measurement isn’t just reporting. It’s learning. We track what matters, uncover what’s next, and help you evolve with confidence.

Analytics & Measurement

Your brand is more than a logo or a tagline — it’s the heartbeat of your organization. It’s how people recognize you, relate to you, and remember you. We help you define a brand that feels true to your mission, connects with your people, and stands out for all the right reasons.At Grady Britton, we dig for the truth beneath the message — the spark that makes your story worth sharing. Then we bring it to life everywhere your brand shows up. When authenticity meets clarity, people don’t just see your brand. They feel it.

Brand Architecture

Your mission, vision, and values are more than words on a wall — they’re the compass for everything you do. We help articulate and express these foundations in ways that feel both inspiring and actionable, so they actually guide decisions, not just decorate decks.When what you believe inside aligns with how you show up outside, everything clicks. We help turn those guiding principles into a living framework that fuels purpose, builds trust, and strengthens your brand’s integrity from the inside out.

Brand DNA: Brand Mission, Vision, Values

A brand isn’t built from shapes and colors. It’s built from meaning. We create identity systems that translate your purpose and personality into every detail — from logo and language to tone and typography.Each decision ladders up to your story, creating a look and feel that’s unmistakably yours. Whether we’re starting fresh or evolving what exists, we make sure your brand speaks clearly, confidently, and with heart.

Brand Identity

Brand positioning defines your space in the world — what you do, why it matters, and how you’re different. We help you claim that space with confidence and clarity, grounded in purpose and insight.When your positioning is sharp and true, people recognize your value instantly. It guides your message, aligns your team, and gives your brand meaning beyond the category. Great positioning isn’t just about standing out. It’s about standing for something.

Brand Positioning

Campaign

Campaigns are your brand in motion — living, breathing expressions of what you stand for. We bring them to life with insight-driven ideas that connect across platforms and audiences.From launch to long-term management, we keep campaigns cohesive, fresh, and purpose-filled. Every touchpoint works together to build energy, not noise — turning awareness into engagement, and engagement into loyalty.

Campaign Creative

We help you see what everyone else is saying — and where they’ve missed the mark. Through deep analysis, we uncover the gaps, opportunities, and differentiators that position your brand to be impossible to ignore.It’s not about imitation. It’s about elevation. With a clear view of your landscape, we help you communicate with clarity and confidence, leading your category instead of blending into it.

Competitive Analysis

Your audience rarely takes a straight line to you. They explore, pause, question, and decide. We map those moments — the emotional beats as much as the behavioral ones — to help you meet people where they are.By understanding what they’re feeling and seeking at every step, we create experiences that guide them forward naturally. A well-mapped journey turns awareness into trust — and trust into loyalty.

Consumer Journey Mapping

Content isn’t filler. It’s fuel — the stories, insights, and moments that build trust over time. We turn your expertise into content people actually want to read, watch, or share.Every piece has a purpose: to inform, inspire, or connect. Strategically planned and artfully written, our content makes your brand sound as smart as it truly is — and as human as it deserves to be.

Content Marketing

Even the best ideas need to prove themselves. We test concepts, messages, and visuals to understand what truly connects — so creativity stays grounded in real insight.Blending qualitative and quantitative methods, we refine ideas for clarity, connection, and impact. The result: work that’s not only beautiful, but believable — and built to perform.

Creative & Concept Testing

When things get uncertain, clarity matters most. We help you prepare for and navigate moments of crisis with honesty, calm, and care.From internal alignment to public response, we guide communications that reinforce trust and reflect your values. Reputation isn’t built in a moment — but it can be defined by one.

Crisis Communications & Reputation Management

Your digital presence should feel effortless — connected, creative, and intentional. We build strategies that marry smart data with meaningful content so every click leads to connection.We’re data-informed but human-led, ensuring your brand stays both relevant and real as platforms evolve. The result: digital experiences that make sense, make impact, and make people care.

Digital Strategy

Sometimes words aren’t enough. We use illustration, infographics, and animation to make ideas clearer, stories stronger, and information easier to absorb.Every visual is crafted with intention — designed to inform, engage, and reflect your brand’s personality. Whether simple or intricate, static or in motion, your visuals don’t just decorate the story. They elevate it.

Illustration, infographics & animation

People trust people. The right voices can open doors that ads simply can’t. We help you find and partner with authentic storytellers whose audiences align with your mission — so every collaboration feels natural, not transactional.From outreach to relationship-building, we nurture genuine connections rooted in shared values. When influencers become true advocates, your brand’s story spreads farther, and rings truer.

Influencer Relations

The world moves fast. We make sure your brand moves with it — intentionally. Through ongoing trend analysis, we uncover what’s changing, what’s lasting, and where your brand fits in.From cultural shifts to category evolution, we help you stay ahead without losing what makes you timeless. With a clear view of what’s next, you can lead with relevance and purpose — not just react to the moment.

Market Trend Analysis

Media events aren’t just photo ops — they’re opportunities to bring your brand’s story to life. We plan and produce experiences that are press-ready, on-message, and impossible to ignore.Every detail is intentional, from design to flow to follow-up. We help you create moments that turn curiosity into coverage — and connections that last long after the cameras are packed up.

Media Events

Good press doesn’t happen by accident. It’s built on relationships, timing, and stories that matter. We pitch with precision, respond with speed, and help your message show up where it will make the biggest impact.Whether it’s thought leadership, product news, or brand storytelling, we make sure your voice sounds credible, clear, and consistent — so every headline reflects who you really are.

Media Relations

Every placement tells a story; we make sure it’s the right one. Our media strategies connect your message with the audiences and moments that matter most — with purpose, precision, and accountability.Whether digital, traditional, or something unexpected, we buy media that performs and builds relationships. Because your media spend shouldn’t just reach people — it should move them.

Media Strategy, Planning & Buying

Confidence is contagious. We help your spokespeople find their voice, stay on message, and handle any curveball with calm and control.Through hands-on coaching and real-world scenarios, your team learns how to connect naturally — in interviews, on camera, or in front of a crowd. The goal isn’t to sound rehearsed. It’s to sound ready.

Media Training

Messaging

Words shape perception and define reputation. We help you find the ones that feel right — the language that guides every story, slide, and statement.Through collaboration and clarity, we build message platforms that flex across audiences while staying true to your brand. When your story is well told, everything else clicks into place.

Message Development

Message strategy is how what you say lines up with what you mean. We create frameworks that help your brand sound consistent, human, and intentional — across every channel and conversation.It’s not about saying more. It’s about saying what matters. We focus your story so every word earns its place and every message builds trust.

Message Strategy

First impressions count. We help you shape product introductions that feel timely, relevant, and real — from PR outreach to launch events and beyond.Each move is planned with precision and purpose, designed to highlight your product’s why, not just its what. When your story hits the right note, people don’t just take notice — they take part.

New Product Introductions

Packaging

Your packaging is often the first real handshake between your product and the world. We design that moment to be irresistible — clear, beautiful, and true to your brand.Every color, line, and word tells part of your story. From shelf to unboxing, we make sure your packaging captures attention, communicates instantly, and leaves a lasting impression that goes beyond the product inside.

Packaging Design

Paid search is where curiosity meets conversion. We manage PPC campaigns that turn intent into action, using data and creativity in equal measure.Every click has a reason, every result a lesson. With smart targeting and constant refinement, your campaigns attract the right audience and deliver measurable, meaningful results.

Pay-Per-Click (PPC)

Growth you can measure.

Performance marketing should do more than chase a click. The best of it compounds. It earns attention today and builds equity you keep tomorrow. At Grady Britton, we run paid media, search, and measurement the way we run everything else. Brand-led, evidence-based, and built to grow.Most performance work treats the brand as an afterthought. We start there. When the story is clear and the targeting is sharp, the same dollar works twice. It drives the conversion you can measure and the preference you can feel. Love meets logic. Results meet resilience.Paid media. Search, social, display, and programmatic, planned around where your audience actually pays attention, not where it's easiest to spend.SEO and GEO. Earning visibility in search results and in the AI answers your customers now ask first.Conversion and analytics. Turning traffic into outcomes, and outcomes into a clear read on what to do next.Audience intelligence. Knowing who to reach, and why, before a dollar leaves the door.This is performance connected to everything else we make. Brand, PR, media, and growth, working as one, so the stories that move people also move your business. With our partners at Mad Fish Digital, brand and demand run on the same engine. Brand + demand, unified. Right message, right place, right time.<a href="/contact">Ready? Let's talk.</a>

Performance Marketing

Real stories deserve real images. We plan, direct, and produce photography that captures the spirit of your brand with authenticity and emotion.Whether lifestyle, product, or portrait, we shoot with purpose and perspective. Each frame is crafted to reflect your values and invite connection — because the right photo doesn’t just show your brand. It exudes it.

Photography

From first concept to final cut, we handle production with precision and heart. Every detail — every partner, every pixel — reflects your brand’s standard and spirit.We make the process as thoughtful as the end result, ensuring what you imagined translates beautifully across mediums. The final product should look and feel almost effortless — and that isn’t luck. It’s craft.

Production 

Data tells you what. People tell you why. We combine both to give you the clearest possible picture of your audience, market, and brand performance.Through thoughtful surveys, interviews, and analysis, we uncover the stories behind the stats. Then we translate those findings into actionable strategy — insight with impact, designed to guide your next smart move.

Quantitative & Qualitative Research

Rebranding isn’t just a makeover — it’s a milestone. It’s your chance to realign, to grow, to tell the world who you’ve become. We guide the process with honesty, empathy, and a sense of possibility.We honor where you’ve been while building where you’re going. With strategy, storytelling, and design that feels both bold and true, your rebrand becomes more than change. It becomes progress — and a renewed invitation for people to believe in you.

Rebranding

Sometimes the most important conversations happen close to home. We craft regional media strategies that connect your brand to local audiences with authenticity and respect.From community stories to local partnerships, we help you show up in ways that feel personal — building familiarity, trust, and a sense of belonging that lasts.

Regional Media Relations

SEM is your chance to meet people right when they’re looking for you. We combine paid and organic strategies to ensure your brand shows up with relevance and intent.From structure to storytelling, every element is built to attract and convert. The result: smarter visibility, stronger engagement, and a search presence that truly reflects your brand.

Search Engine Marketing (SEM)

Your brand deserves to be part of the conversation — not just another voice in the feed. We create social strategies that blend storytelling, responsiveness, and rhythm, helping your presence feel human and alive.From content calendars to community management, we make social media less about posting and more about connecting. When your brand shows up — consistently — with meaning, people stick around.

Social Media Marketing

Real thought leadership isn’t about being loud. It’s about being useful: we help your experts share insights that inform, inspire, and advance your industry.From op-eds to speaking engagements, we shape content that’s approachable and actionable. When you lead with authenticity and clarity, people don’t just listen — they learn.

Thought Leadership

Video turns story into emotion in motion. We craft, shoot, and edit films that move people — literally and figuratively.Every frame is intentional, every cut carries rhythm and meaning. From a 15-second vertical video, a 30-second spot, or a full brand anthem, we shape each story with clarity, energy, and heart. Great video doesn’t just play. It stays.

Standing out starts here.

Marketing Strategy

Sub-Services

Related Projects

Helping healthcare feel more human.

Rallying a workforce to reshape an industry.

Scaling a beloved brand for new markets & diverse audiences.

A regional brand outfitted for bold new territory.