The Standard

Scoring next level awareness for national growth.

It was something the world needed to know: that a leading insurance and financial services company could be run on compassion, humanity, and personal attention to detail. It wasn’t size or technology that set The Standard apart. An industry-leading people-first approach to business had earned them acclaim and many long-term relationships, yet it still wasn’t broadly known. GB changed that.

Earned Impressions in 2021

As The Standard’s agency of record, our strategic partnership leads with PR, and leverages creative and media services to deliver a potent story of expertise, commitment to service, and uniquely human delivery. Our work has earned spots in the CNBC, Bloomberg, and Washington Post, and positioned The Standard as both a service and thought leader. Today, The Standard is now sought out by national publications, especially for research and innovations around workers’ mental health.

Our PR efforts leaned into the massive toll two years of pandemic lockdowns had taken on workers and the workplace. Leveraging The Standard’s expertise in the area, GB overhauled a comprehensive Behavioral Health Study published in the company’s online resource center, prepared it for broad appeal — and earned sustained national coverage, positioning The Standard as a thought leader and advocate for behavioral health

“We start with Yes.”

This campaign extended The Standard’s compassionate approach to problem-solving into the B2B space. In an industry known for rigid obstacles and saying “No,” our campaign highlighted and celebrated The Standard’s optimistic position and the value it brought to employee benefit programs.