Tourism and Destination Marketing

Our work here is directly tied to generating revenue back to a destination. It can look like “heads in beds,” or it can be measured in broader economic impact. Whatever form it takes, we hold ourselves accountable for affecting the most concrete ROI numbers for tourism and destination marketing.

We are experts in translating business strategy into bookings and revenue. Creating programs that align multiple stakeholder groups, and connect your destination’s appeal to the meeting and leisure travel needs of the individuals who generate the greatest economic impact to your city.

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Integrated Campaign Work

The worldwide welcome mat Portland rolls out is like no other city’s. This is where trends that sweep the country begin: from food carts to funky donuts to even funkier lifestyles. What’s Next happens here everyday. Whether you’re travelling for business or pleasure—heck, why not just combine ‘em?—Portland makes sure you take plenty of goodness home.

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Advertising Campaigns

PART HISTORY, PART MYSTERY.   New branding gave this coastal destination an intentional air of grown-up intrigue vs. one of more childlike fantasy, for a broader immediate appeal. Media weight was hyper-targeted to Portland metro and SW Washington, home to 70% of our audience. And without a single tacky pirate reference, this campaign put new wind in…

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Branding & Advertising

NEWPORT. THE COAST YOU REMEMBER.The City of Newport wanted to establish itself as the getaway destination of the Oregon Coast. Its unique combination of working seaport, marine education hub, and classic beach town put Newport in a category no other coastal competitor could replicate. A potentially wide scope of media options, coupled with a limited…

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