Food and Beverage

Driving sales and supporting distributors are the ultimate goals of our work in the Food and Beverage category. Marketing objectives here are typically complex and ambitious—launching new products, generating trial, expanding territories, to name a few. We are experts in developing and executing strategies that meet these objectives and empower your brand evangelists. From how packaging and POP impact retail presence, to the programs and materials distributors and retailers need to ensure prominent shelf space and increase sell-through. Just a few of the important factors we consider when converting awareness into purchase behavior. We specialize in niche markets for natural and organic products, and targeting more affluent, educated and engaged audiences.

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Public Relations

As the proudly independent leader of its category, Organic Valley needed guidance in educating consumers on the co-op’s core values of sustainability. GB developed a PR and content strategy plan turning the complexities of the brand’s sustainability report into valuable and easy-to-swallow (and share) digital fuel.

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Integrated Brand Work

GOOD FOOD FOR ALL. Generating national awareness and pull-through at retail called for hyper-targeted media across the top 9 U.S. markets for natural foods consumers. Moving into year 4 of the campaign, a combination of TV, online video and digital messages create a powerful demonstration of this beloved NW brand’s mission to deliver “Good food…

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Branding & Package Design

BEERS UP. Starting a new brewery here is either brilliant or crazy. Fortunately, Oregonians’ appetite for handcrafted beers knows no end. Born on the coast, the local color, character and rich history of Astoria infused this brand with both a modern and been-here-forever appeal. Signage, package design, video content— all come together to define a…

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Rebranding Campaign & Website Design

SCIENCE-BASED STANDARDS FOR SUSTAINABLE WINEGROWERS. LIVE provides standards and certification for low-impact viticulture and enology practices in the Pacific Northwest; ie. they certify sustainably-grown grapes and sustainably-produced wines. Their logo needed to incorporate Northwest roots in a modern, readily identifiable way, as once member organizations adopted it, it would soon roll out and be consumer-facing…

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Brand Development

NORTHWEST PURE, NORTHWEST PERFECT. Not all bottled waters are created equal—in fact, this one isn’t “created” at all. Unprocessed, unimproved, Earth2o is sourced from a pristine natural source in Central Oregon, bottled on site economically and sustainably. Brand work helped this local NW brand tap into a larger story about the water’s origins, its unique…

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PR Program

MAKE THE WORLD A BETTER PLACE, ONE LOAF OF BREAD AT A TIME. Dave’s Killer Bread had an excellent reputation and market saturation in the Pacific Northwest, and was launching a market-by-market expansion across the US. GB executed a PR program consisting of a series of proactive pitches, deskside interviews, speaking opportunities and events in…

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Integrated Marketing

TRAIN WITH GRAIN. The Train with Grain integrated marketing program was Bob’s first foray in marketing to a passionate but narrow audience: ie. the muddy and marvelous fall sport of cyclocross. The program was born to invite CX racers (later to include triathletes and road racers) to experience the performance boost a steady diet of natural grains…

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Branding and Digital Design

SMART. INTUITIVE. DELICIOUS. Choicelunch makes it easy for California parents to give their kids great-tasting natural and organic lunches at school. GB developed a vibrant look and feel for the brand to highlight its fresh spot in our audience’s lives. That same presentation carried through to clever, intuitive website and mobile app design that made…

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Social Media Program

SEE IT? SHOW IT! This great NW brand is devoted to connecting with passionate niche audiences. Partnering with national birding authority, Cornell Lab of Ornithology, GB introduced Bob’s to a quiet group of social media fans with huge potential: birders. This partnership minimized the impact on Bob’s lean internal marketing team, leveraging Cornell’s network of…

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