Helping an organization on a mission to build awareness and drive action.
The organization’s commitment to the lifetime support of their clients and dogs is extraordinary: providing exceptional client services that integrate a robust network of instructors, puppy raisers, donors, and volunteers. Our public relations strategy brings that important work to life, educating audiences via ongoing media relations and with top regional outlets, partnerships with prominent community stakeholders, and local event support.
The special kind of magic this nonprofit performs on a daily basis is awe-inspiring — and entirely free. Raising awareness and funds for this group’s life-changing work is crucial. GB’s public relations strategy is instrumental in growing the public’s love for the mission in the Northwest, bringing stories of real human impact to millions in bright, vivid detail.
Making service denial too absurd to defend, and too funny to scroll past.
More than 83% of guide dog handlers reported being denied access to rideshares. Restaurants, hotels and other everyday spaces often refuse service too. Some businesses don’t know the law; others just aren’t compelled to follow it. Either way, without lecturing, Guide Dogs for the Blind needed a PSA that didn’t just state ADA requirements, but captured attention by showing the real-life impact these denials have on people’s lives. So Grady Britton worked with a comedic director, drawing on humor to highlight just how ridiculous it is to refuse service to guide dog handlers. It’s advocacy that works because it employs entertainment to change minds without anyone feeling scolded.
Community Outreach
News coverage highlighted the real-world necessity for equal access, bolstering Guide Dogs for the Blind’s goal of fostering greater inclusion for everyone in the PNW and beyond.
Advocacy & Thought Leadership
GB helps raise awareness of issues such as access denials, creating a PSA to educate the public about the impact on people who use a guide dog when hotels, restaurants, and rideshare drivers refuse service.
Event Support
“Alumni Reunion”, “Fun Day” honoring puppy raising volunteers, “Camp GDB” for blind and visually impaired youth, and fundraisers — some of the many annual events we supported by promoting them publically, inviting media, and staffing these important activations, both on-site and virtually.
Crisis Support
All PNW crisis-related PR communications run through GB. In February 2019, when two guide teams were involved in separate hit-and-run accidents in Oregon, we helped manage regional and national media attention, and educated the public on safety challenges that people with visual impairments face every day.
