Dear Browser – I’m kinda over you.
Online presence means much more than posting content to a website these days. In fact, our content is being liberated from the browser in the form of younger, sexier mobile devices, apps, aggregators, even televisions. People expect our content to be portable and available on demand, and on whatever iFad device is within arms reach. Creating content for the web? Think beyond the browser.
It’s not you, it’s me.
Speaking of complicated, I can share anything with my friends the moment I experience it, thanks to the liberation. That means that brands who want to participate in that moment with me had better be there waiting. Yea, I’m the demanding, needy one in this relationship. But just knowing someone is listening goes a long way, baby.
Browser, let’s not get all weird about this. I’m not ready for a clean break just yet, I’m just keeping my options open.