2012 New Year’s Resolutions for Agencies
With the new year fast approaching, we wanted to create our own list of goals — things that we can aspire to do as an agency. These are our ten resolutions for 2012:
- Hire and develop creative honeybadgers These people lead. They do not give up, do not let boundaries bother them or give them an out in creating an awesome, relevant, inspired creative product or visionary path. Creative honeybadgers takes what they wants.
- Make timesheets a daily annoyance instead of a weekly one Tracking time is important to what we do. And while it might seem like a hassle, it’s a lot easier (and more accurate) when we bite off little bits at a time instead of waiting until the end of the week to recount our activities in 15 minute increments.
- Use Gotham in moderation Yes, it’s stoic and rugged and handsome. It’s far above Papyrus, louder than Arial, and much more dangerous than Futura. But it’s also on the verge of a Helvetica-style overdose. There are other fonts out there. Let’s not over do it.
- Stop getting lost in the Internet We all know that the Internet has black-hole potential (how did you find this blog post?). We need to browse smarter. Go offline for inspiration. Catch up on Facebook all at once instead of refreshing every ten minutes. The web should be a vehicle, not a ride
- Think mobile first Mobile experience is user experience. Every piece of content we build should work in a mobile environment and be conscious of how people will interact with it. We should be starting here and working outward.
- Flush big ideas out of the weeds, circle back and go for the low hanging fruit outside the box Let’s just promise to never say any of these things again.
- Give purpose to QR codes It’s incredible technology. It is. But so is sky-writing. Let’s just reserve QR codes for situations where they really, truly, actually serve a purpose.
- Replace the creamer that you stole from the fridge Not trying to point fingers here (ahem… Dayn), but our workplace would be considerably happier if kitchen thieves would accept some responsibility and replace the items that they “borrow” from the fridge. This resolution also applies to note pads, pens and staplers.
- Save yourself an email If it’s something that can be said in a few words, walk down the hall and say it in person. Let’s take more action. Let’s email less and make the emails we do send more meaningful. We could use the break from our screens anyway.
- Invite the agency website to sit in on meetings The agency website is the face of Us when None of Us are actually present in the outside world. It should, in fact, be better than any One of Us. Inviting it to sit in on our meetings, offices, and reception desks will make it more real, more active, more relevant in our everyday. Which is the way it needs to be.