Oregon Lands at Work

Earned Media

It is impossible to understate the impact thousands of private farms, forests, and ranches collectively have on Oregon’s economy and our environment. Ensuring these rich working lands remain productive and vibrant for generations requires broad appreciation for all they offer. A public awareness and education campaign led the way for Oregon Lands at Work to inspire action from Oregonians to help protect our valuable natural lands.

CAMPAIGN STRATEGY: earned media / social media strategy & toolkit / activated partnerships & key influencer outreach