GB’s media department plans, buys and manages online, broadcast, print, outdoor and specialty media services. Here, getting creative with even traditional media means your message — and investment — are experienced to their fullest effect. Insightful strategies and close relationships with media partners assure favorable rates, positions and potential for bonus media opportunities. All media activity is monitored, adjustments nimbly made, and benchmarked against overall brand and marketing goals.

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Integrated Campaign Work

Ten years of integrated campaigns, including advertising, public relations and media; presenting Portland in ever-captivating ways. Always surprising the category and delighting our audience.

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Branding and Advertising Development

JOURNEY WELL. Women's Healthcare Associates is in a unique position to deliver on their promise of providing the area's best holistic, long-term healthcare for all women— regardless of age, race, belief, or orientation. Strategic positioning for this brand began by drawing a clear and very visible distinction between WHA and general healthcare. Giving it a voice, a presence…

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Integrated Brand Work

GOOD FOOD FOR ALL. Generating national awareness and pull-through at retail called for hyper-targeted media across the top 9 U.S. markets for natural foods consumers. Moving into year 4 of the campaign, a combination of TV, online video and digital messages create a powerful demonstration of this beloved NW brand’s mission to deliver “Good food…

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Healthcare Marketplace Advertising

Enrolling in health insurance coverage isn’t likely a population’s highest priority. But for the State of Oregon, it is. Achieving that goal requires careful planning around very real obstacles: from ever-shifting enrollment requirements, to differentiating a State’s messages from private insurance advertising, to negotiating the urban vs. rural divide across a sprawling state. With a particular mix of helpfulness, optimism and clear information behind it, our campaigns have increased enrollment statewide each year they’ve been in-market.

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Advertising Campaigns

PART HISTORY, PART MYSTERY.   New branding gave this coastal destination an intentional air of grown-up intrigue vs. one of more childlike fantasy, for a broader immediate appeal. Media weight was hyper-targeted to Portland metro and SW Washington, home to 70% of our audience. And without a single tacky pirate reference, this campaign put new wind in…

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Social Media Program

SEE IT? SHOW IT! This great NW brand is devoted to connecting with passionate niche audiences. Partnering with national birding authority, Cornell Lab of Ornithology, GB introduced Bob’s to a quiet group of social media fans with huge potential: birders. This partnership minimized the impact on Bob’s lean internal marketing team, leveraging Cornell’s network of…

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Advertising & Video Production

IMPOSSIBLE IS WHERE BREAKTHROUGH BEGINS.Flextronics is that $30 billion company you've probably never heard of, but interact with everyday. A global design, manufacturing and logistics giant, Flextronics builds end-to-end solutions for the world's most respected brands and new ventures.  ApproachChanging a company's manufacturing process has huge cost implications—both in expense, and in potential extra value.…

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Integrated Marketing

MMM-BACON.ICS specializes in tools that make quick work of concrete demolition: specifically, innovative hydraulic chainsaws outfitted with diamond chain. These machines’ unique form factor allows them to do what most tools in this category can’t— making plunge cuts and square corners with ease, eliminating costly patching and repair work. Jobs go faster, more money gets…

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