JOURNEY WELL. Women's Healthcare Associates is in a unique position to deliver on their promise of providing the area's best holistic, long-term healthcare for all women— regardless of age, race, belief, or orientation. Strategic positioning for this brand began by drawing a clear and very visible distinction between WHA and general healthcare. Giving it a voice, a presence…
Enrolling in health insurance coverage isn’t likely a population’s highest priority. But for the State of Oregon, it is. Achieving that goal requires careful planning around very real obstacles: from ever-shifting enrollment requirements, to differentiating a State’s messages from private insurance advertising, to negotiating the urban vs. rural divide across a sprawling state. With a particular mix of helpfulness, optimism and clear information behind it, our campaigns have increased enrollment statewide each year they’ve been in-market.
BEERS UP. Starting a new brewery here is either brilliant or crazy. Fortunately, Oregonians’ appetite for handcrafted beers knows no end. Born on the coast, the local color, character and rich history of Astoria infused this brand with both a modern and been-here-forever appeal. Signage, package design, video content— all come together to define a…
98,000 SQUARE MILES OF YES.Despite serving over 1,400 cultural nonprofits statewide, the Trust was perceived as staid, catering mostly to “traditional” arts groups: ballet, symphony, etc. Our charge: Clarify its broader meaning to the state, capture the diverse vitality of Oregon’s cultural bounty—and drive new $ donations to the Trust. Result: a reenergized position for…
SCIENCE-BASED STANDARDS FOR SUSTAINABLE WINEGROWERS. LIVE provides standards and certification for low-impact viticulture and enology practices in the Pacific Northwest; ie. they certify sustainably-grown grapes and sustainably-produced wines. Their logo needed to incorporate Northwest roots in a modern, readily identifiable way, as once member organizations adopted it, it would soon roll out and be consumer-facing…
PART HISTORY, PART MYSTERY. New branding gave this coastal destination an intentional air of grown-up intrigue vs. one of more childlike fantasy, for a broader immediate appeal. Media weight was hyper-targeted to Portland metro and SW Washington, home to 70% of our audience. And without a single tacky pirate reference, this campaign put new wind in…
IT STARTS WITH YOUR HOME. Our rebrand strategy focused on bringing the human side forward, telling a compelling, relatable story to the people they touch.ApproachWith a new brand voice, visual expression and a new way to communicate its story to the market, we’ve begun to strip away the governmental speak, in favor of a human,…
RAISING EXPECTATIONS. KEEPING THEM THERE.When you work in a B2B industry, how do you explain to people what you do for a living without making their eyes glaze over? In our line of work, we help businesses answer that.Last year we met with ENTEK, an international company that makes battery acid separators and extruders. Based…
NORTHWEST PURE, NORTHWEST PERFECT. Not all bottled waters are created equal—in fact, this one isn’t “created” at all. Unprocessed, unimproved, Earth2o is sourced from a pristine natural source in Central Oregon, bottled on site economically and sustainably. Brand work helped this local NW brand tap into a larger story about the water’s origins, its unique…
TRAIN WITH GRAIN. The Train with Grain integrated marketing program was Bob’s first foray in marketing to a passionate but narrow audience: ie. the muddy and marvelous fall sport of cyclocross. The program was born to invite CX racers (later to include triathletes and road racers) to experience the performance boost a steady diet of natural grains…
SMART. INTUITIVE. DELICIOUS. Choicelunch makes it easy for California parents to give their kids great-tasting natural and organic lunches at school. GB developed a vibrant look and feel for the brand to highlight its fresh spot in our audience’s lives. That same presentation carried through to clever, intuitive website and mobile app design that made…
NEWPORT. THE COAST YOU REMEMBER.The City of Newport wanted to establish itself as the getaway destination of the Oregon Coast. Its unique combination of working seaport, marine education hub, and classic beach town put Newport in a category no other coastal competitor could replicate. A potentially wide scope of media options, coupled with a limited…
