GB wins “Best in Show” at PRSA Spotlight Awards

We won’t lie: there’s something sinfully rewarding when your work is recognized by your peers. What tops that? When that recognition comes with the tag (and trophy) of… read it slowly and dramatically… “Best in Show.”

Such was the case for GB’s PR work for Oregon Dental Association (ODA). Our campaign for “Teach Me How to Brushy” took the world and the PRSA Portland Spotlight Awards by storm this year, winning Best In Show, out of more than 50 awards given that night.

It was not only effective in blowing past our goals, it was a PR and social media machine: 11,245 conversations and comments nationally 5,057 views of “Brushy”’s Facebook tab 4,231 unique visitors to ODA’s Facebook page 76,339,572 messages in traditional media 21,051,235 reached in social media 569,671 video views Impact: it’s what we’re here for.